PwC India has launched its first Digital Experience Centre (DEC)in Bengaluru.
The experience centre provides a unique ecosystem combining the best of industry knowledge, experience in business transformation and creative imagination fuelled by people with diverse skill sets, claims the company. The DEC enables prototyping which can be tested and deployed to clients within a few days, versus the standard industry norm of few months.
PwC's Digital Experience Centre in India is among the 31 digital hubs created across the world. Built in February 2016, and put into pilot phase since then, the DEC, was formally launched on Wednesday. "In fact, we recieved a great reponse from our clients during this trail period. Most of them liked the concept," said Ashootosh Chand, Partner (Digital Change), PwC India.
"Digital technologies are impacting industries and businesses alike, with disruption becoming a norm. Enterprises are looking for solutions that will maximise their business value, help them identify missed opportunities and enhance their marketing efforts with direct impact on their goals. The DEC is aimed at providing clients with a periscope to look beyond the current trends and prepare for the future in a more informed environment," Chand added.
Recently, PwC's Seventh Digital IQ Survey 2016 revealed that the Indian companies are shifting their focus towards digital investments. Over 50% of Indian enterprises report spending between 11-20% of their revenues on digital investments, report said. "This is higher than the global average of 44% of enterprises," it added.
The experience centre provides a unique ecosystem combining the best of industry knowledge, experience in business transformation and creative imagination fuelled by people with diverse skill sets, claims the company. The DEC enables prototyping which can be tested and deployed to clients within a few days, versus the standard industry norm of few months.
PwC's Digital Experience Centre in India is among the 31 digital hubs created across the world. Built in February 2016, and put into pilot phase since then, the DEC, was formally launched on Wednesday. "In fact, we recieved a great reponse from our clients during this trail period. Most of them liked the concept," said Ashootosh Chand, Partner (Digital Change), PwC India.
"Digital technologies are impacting industries and businesses alike, with disruption becoming a norm. Enterprises are looking for solutions that will maximise their business value, help them identify missed opportunities and enhance their marketing efforts with direct impact on their goals. The DEC is aimed at providing clients with a periscope to look beyond the current trends and prepare for the future in a more informed environment," Chand added.
Recently, PwC's Seventh Digital IQ Survey 2016 revealed that the Indian companies are shifting their focus towards digital investments. Over 50% of Indian enterprises report spending between 11-20% of their revenues on digital investments, report said. "This is higher than the global average of 44% of enterprises," it added.